About sixteen months ago, Fifth Third Bank quietly entered into a multi-year commitment with Bend, OR’s NextJob, a nationwide reemployment solutions company, to offer a program designed to help distressed borrowers find jobs. Now, with the help of creative agency Leo Burnett, the Bank is using its advertising and social media to engage customers in the effort:
Your tweets can help others find jobs. For every 53 retweets, we’ll provide job search assistance to someone in need http://t.co/54AYk3KmWV
— Fifth Third Bank (@FifthThird) June 10, 2014
“Fifth Third Bank has demonstrated an inspiring level of customer commitment,” said John Courtney, CEO of NextJob. “The company understood that neither party benefits from a foreclosure. Job loss, followed by the loss of one’s home, is severely damaging to individuals and families. This program is a simple, but big idea and its time has come for the banking industry.”
Fifth Third’s effort has it’s own webpage now that opens with the statement: “We were curious, could a bank find new ways to help people find a job”…it looks like they’ve found an answer! You can read more about the social media effort on Media Post.